According to Heifetz et al. (2009), "informal authority" is the type of authority that does not depend on a formal position. Typical "informal authority" strategies may include networking and building personal relationships. The following are some ideas to increase Dr. Wildermuth's informal authority:
- Increase participation in Group Discussions - lately, Dr. Wildermuth has spent less time than normal participating in Members' discussions. This may reduce the level of support she'd receive from Group Members.
- Communicate personally with all Moderators - Dr. Wildermuth has more contact with some moderators than others. Since the change may require considerable moderation work, Dr. Wildermuth should ensure that she spend sufficient time with ALL moderators.
- Participate actively in the LinkedIn "Groups Product Form" (GPF) - the GPF is a group designed for Group Leaders and Moderators. These Leaders/Moderators could become Dr. Wildermuth's allies in the change process - but only if she participates actively in the Group Discussions.
- Respond to John Smith's Discussions and Blog - John Smith could be a vital ally in this process.
Note for Students: How will the leader enhance his/her informal authority? How will she/he increase his/her sphere of influence and likability?